Dear readers, it is the start of yet another week. In an earlier post, I shared with readers the concept of ShrinkFlation. Yes, that’s right. ShrinkFlation. Not Inflation. Not Stagflation. Not Staycation. But ShrinkFlation. You can read more about ShrinkFlation from my earlier post here.
Just last week, I fell for Shrinkflation unwittingly. First, I would know that I fell for Shrinkflation if I have visited the stall selling the product at least once else there will have been no comparison to compare product size to begin with. And second, here is the interesting part: fell for Shrinkflation unwittingly. I would think some people do not mind to pay the same for lesser of a same product (Shrinkflation) if they can accept this fact. But to fall for Shrinkflation unwittingly?
Yes, that’s right. Last week, I bought into a promotion from a rather famous curry puff chain which paired up its signature curry puff with another product and package it at $4 , which would have saved consumers buying the paired products around $1. I bought into the paired promotion products, thinking I would have a good bargain, based on price.
But when I had a look at the curry puff later, I immediately saw that the curry puff was much smaller and I have fallen for Shrinkflation unwittingly.
It is just another marketing gimmick.